Since the first bottle came off the assembly line in 1925, Modelo Especial has been a part of Mexican culture. For over 90-years, Modelo's brewmasters in Tacuba, Mexico (just northwest of Mexico City) have crafted a perfectly balanced Pilsner-style Lager. Crisp, clean, and refreshing. A model Mexican beer. If you prefer a darker, Munich Dunkel-style Lager, try Modelo Negra. Modelo is a fixture at major holidays, family celebrations, and friendly get-togethers from Sonora to Chiapas. It is also served at Polli’s and available as take-out.